Eleeza Palmer
Designer & Illustrator
Approach

Rosalind Franklin Identity Expression

The objective was to visually express the essence of a famous real person from any era. In order to do this I had to first hone in on a personality identification, metaphorical messaging and the core creative concept of the person I choose.

Approach

Approach

I chose Rosalind Franklin as my muse, she was a scientist from the 40’s in the United Kingdom who had captured the first image of the DNA Helix. I started by researching her life, what she saw value in, as well as her day to day life and personal hobbies. I then collected an abundance of imag-ery, colors, fonts, and words that I felt connected to her personality. I refined from there until I focused on a single palette and a set of imagery and combined them into my final design.

Deliverables

Deliverables

The final deliverable that I had determined was a poster. The purpose of this poster was to promote a talk at the Forbes Women’s Summit she would have done if she were still alive today.

 Before making the poster, I created two mood boards that show the visual language of how I wanted my final poster to convey. Above is the first version.

Before making the poster, I created two mood boards that show the visual language of how I wanted my final poster to convey. Above is the first version.

 Above is the second/refined version of the mood board where I narrowed my color palette and imagery. I ultimately decided to go back to the more colorful version of the first mood board in the final version.

Above is the second/refined version of the mood board where I narrowed my color palette and imagery. I ultimately decided to go back to the more colorful version of the first mood board in the final version.