I chose Rosalind Franklin as my muse, she was a scientist from the 40’s in the United Kingdom who had captured the first image of the DNA Helix. I started by researching her life, what she saw value in, as well as her day to day life and personal hobbies. I then collected an abundance of imag-ery, colors, fonts, and words that I felt connected to her personality. I refined from there until I focused on a single palette and a set of imagery and combined them into my final design.
The final deliverable that I had determined was a poster. The purpose of this poster was to promote a talk at the Forbes Women’s Summit she would have done if she were still alive today.
Before making the poster, I created two mood boards that show the visual language of how I wanted my final poster to convey. Above is the first version.
Above is the second/refined version of the mood board where I narrowed my color palette and imagery. I ultimately decided to go back to the more colorful version of the first mood board in the final version.