Eleeza Palmer
Designer & Illustrator
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Seat Guru App Redesign

The objective of this project was to redesign an app in a way that would make it easier for a targeted user audience to comprehend. In order to do this, I had to research the app, its competition, create a user persona and a content map that would later inform the final design of the user interface.

Approach

Approach

I first tested the current Seat Guru app to determine its strengths and weaknesses and overall user experience. From there, I researched the competition and a potential user base and created a user persona where I determined their frustrations and motivations with current flight booking apps. I then generated a content map on how the redesign of the app would flow. Next, I sketched out wireframes of one of the paths on my content map that would guide the user through finding and buying a plane ticket. In the final UI, my major solutions were to encompass a slider page to distinguish the importance of the users needs such as the price or their comfort as well as implementing a system where they can save flights for later and check to see if they have gone up or down in price from the last time they viewed them. Most importantly I implemented a screen where users could see the comfort level of their seat when they are prompted to choose one.

Deliverables

Deliverables

The final deliverable was to create a designed interface of one of the proposed paths in my content map that was based off of my determined users needs.

Final UI Design

Final UI Design

seat guru_ui_1.png
seat guru_ui_2.png