My role as Creative Director was to determine the visual feel and guidelines of issue twelve of Zeromile. When the theme “presence” was chosen, I started by generating a list of words and phrases of what presence meant. This list boiled down to “clarity” and “noise”. Today, we are bombarded by information and people are reacting to it in one of two ways: eliminating all distraction or continue in the hustle of the present. These two words help provide visual cues on how a specific article within the magazine is viewing the present. If the articles connotation is negative, then it results in a more chaotic spread, and if the articles underlying view of the present is positive then, it results in a clean design that sticks to the grid with little elements to distract from the readers experience.
The final deliverable was a completed magazine, where every person on staff had written their own article based on the premise of presence and had designed their own spread according to the creative guidelines.
Issue 12 of Zeromile was influenced by historical figures and movements such as Dada, Swiss style, Barbara Kruger, and Raygun magazine. There were also contemporary influences such as Bitch magazine.
As Creative Director, I created the base grid and chose the final fonts as well as the color palette. Above was the format example showing the use of the header, subheader, body copy, pull quotes and captions typefaces as well as the color usage.
As Creative Director of this issue I oversaw the design of the whole magazine. Each classmate used the creative guidelines I established to design their own spreads and from there I worked with everyone to make sure my creative vision was saw through in each page in the magazine.
Top Left: Spread by Amy Yang
Top Right: Spread by Amber Likun Song
Bottom Left: Spread by Sydney Ziemba
Bottom Right: Spread by Darius Salomonson